bpure helps both experienced athletes and those new to fitness achieve a healthy, eco-friendly lifestyle through articles and events that promote health, food, fashion, fitness, culture, and the arts.

Party with a purpose. During popular holidays, such as Christmas, Valentine’s Day, Labor Day, etc., bpure hosts events that promote and help a cause. bpure sponsors a particular organization at each event, and highlights the work that that organization does to promote health and/or social justice. bpure members pay a cover to get into the event, and all proceeds benefit the highlighted charitable organization. bpure members attend these events not only to learn about the valuable work of community organizations, but also to socialize and network with each other. Therefore, the sponsored organization benefits from receiving donations and publicity, and bpure members benefit by giving back to the community, and learning from and supporting each other.