A lot of people think body builders and gymrats are nothing but “meatheads.” And along comes http://www.bpure.org…an amazing group of people who celebrate the positive aspects of being a fitness freak. Yeah, we love lifting weights and we love looking good, but we also love competing and striving to reach new goals. We love doing our best, and when our best isn’t good enough, we love grinding to get better. bpure is an organization that fosters this supportive attitude. It reminds people that not everyone who lives in the gym is superficial or a steroid shooter. It shows how much we love ourselves, our bodies, and our sports. It proves that we do want to help each other get better, stronger, faster-that’s what makes great competition. The fact that bpure is also eco-friendly is a no-brainer. We run and bike and climb outside. We have to make sure that there will still be a clean and safe environment for us to play with our kids in the future. I’m thrilled to finally have a group that epitomizes the values of a true athlete. Now get out there and LIFT!